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Collaborative Practice Agreements – Selling Your Expertise and Services to Improve Patient Care

November 19, 2018 @ 6:30 pm - 7:30 pm

If you attended the CPA Workshop then this CPA Webinar is free of charge! Enjoy this bonus learning opportunity after having participated in the live workshop!


Speaker: Erin Michael

Description: This webinar was designed to help you sell your expertise and services to improve patient care.  Join Erin Michael, MBA, MS, CPhT where she will share information about how to identify your pharmacy’s competitive advantages, the difference between sales and marketing, how to create your “30 second commercial” and other topics to help secure that Collaborative Practice Agreement.  You don’t want to miss this informative webinar.

Learning Objectives:

  1. Define the difference between Sales and Marketing
  2. Identify what your Competitive Advantages are
  3. Create a “30-second commercial” for you and your practice
  4. Identify and implement a “Patient Follow Up” Program
  5. Identify ways to secure and strengthen Practitioner and Patient relationships


The California Pharmacists Association (#0113) is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. Upon completing an evaluation form, participants will be awarded 1 hour (0.1 CEUs) of Continuing Pharmacy Education Credit. A statement of credit will not be issued. Participants may log onto the CPE monitor website using their individual log in to download their statement of credit. Please allow 4 weeks for processing of CPE credits to the CPE monitor. UAN: 0113-0000-18-078-L04-P, 0113-0000-18-078-H04-P

CE: 1 hour


Register Now


November 19, 2018
6:30 pm - 7:30 pm
Event Category:


CA United States